It’s not always what you say, but how you say it. The language you use could be diminishing your credibility as a leader.
Leaders communicate a lot of things to a lot of people,, on a regular basis. But what are they really saying when they speak? Many don’t realize just how much language impacts perception and effectiveness of a message. Some language restricts the ability to truly connect with the listener or make the point that you are really trying to make. In fact, some language may project you as weary when you need to be seen as strong.
Women, in particular, should be cognizant of the words they use. Being modest, accommodating, and passive is the way women were taught for years, starting in their toddler years. We continue to be judged by these social norms as we grow into adult professionals. We are still expected to "tone it down", "smile more", "act like a lady", and use a more submissive tone. The very things that are expected of women by social default or the same things that deem women as weak and unable to lead with authority and get results like a man. This type of conditioning still shows up for many women in the way we communicate as leaders.
To ensure you are using power language in your leadership conversations, be sure to eliminate these 5 phrases from your messages:
1. “I think”. When you are speaking from the role of a leader, it is important that you are believable. This builds trust. You need to start believing and stop thinking. You sound more convincing when you say “I believe” rather than “I think”. When you say “I think”, you sound unsure of yourself.
-“I think this new software will help us streamline our processes and increase productivity.”
-“I believe this new software will help us streamline our processes and increase productivity.”
2. “I guess”. This phrase is sure to communicate that you are not confident in what you are about to say. The best thing to do is eliminate it altogether and just state what would have been said right after that.
-“I guess we’re going to adjust our marketing strategy to increase our visibility in
the 24-54-year old professional woman market.
-“We will adjust our marketing strategy to increase visibility in the 24-54-year old professional woman market.
3. “In my opinion”. When you are conducting business, or in a position to influence a decision or secure support, your opinion is not what your audience wants to hear. They want to hear facts. Opinions have no place in high-stakes meetings, life-changing conversations, or when someone is looking to you for a solution. Eliminate that phrase. Replace with phrases like, “according to the budget report”, or “statistics show”. These phrases are letting your listeners know right away what your source of information is and that it is not just an opinion that has not merit.
-“In my opinion, we will fall short of our revenue projections for 2nd quarter by 15%.”
-“According to the current budget report, we will fall short of our revenue projections for 2nd quarter by 15%.
4. “Could you/would you”. As a leader, not only is it necessary to inspire, empower and influence, you will also need to give direction and provide guidance. When you are delegating and instructing your team or whomever, it needs to be understood when a directive is being given and there are no options. When you use the phrase “could you” or “would you”, you are giving the receiver an option to do or not to do what you want them to do. You are also asking a question rather than making a precise statement.
-“Would you please email me a project update by 2:00 pm today?”
-“Please email me a project update by 2:00 pm today.
5. “I”.- This is a big one. The word “I” is used excessively. By default, when we are the speaker, we use the word “I”. It makes sense in many conversations, especially if the conversation is about you, specifically. However, there are just as many more times when “I” should not be included in your statements. When you use the word “I”, you are taking ownership of whatever you are discussing, even though you may not have anything to do with it, or not responsible for it. I think, I heard, I found out, all place emphasis on you rather than the real subject.
-“I have a problem with my team meeting deadlines.”
-“My team has a problem meeting deadlines.”
We all use phrases that could potentially water down the message we are delivering. None of us are perfect and may slip up here and there by using passive rather than active language. Being conscious of the words we choose and the way we speak is always a work in progress. The more we pay attention to what we say and the more deliberate we are about the language we use the better we will become at speaking influentially and confidently as a leader. It will soon be like second nature.
There is so much more that can be said about power language and how it boosts your credibility and how it helps you to communicate more confidently. Hopefully, the examples provided gave you a general revelation of how the words we use make a difference when we are speaking.
In order to act like a leader, you must speak like a leader.
Jackie Robinson is founder of SheBoss Unlimited, a veteran success-strategist/coach, consultant author, and speaker. Contact her today today for a consultation.
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You might be skilled, talented, educated, and brilliant. But, if you’re not resilient, persistent, and gritty, you’ll never maximize on those other attributes.
Think about the three most successful people you know. I can guarantee you they had some challenges along the way. You may even know of them. What lead them to their success was they know how to get things done and persist past the obstacles.
Every female leader and business woman has to have resilience. It’s not optional. In fact, it’s one of the three essential traits SheBoss Unlimited recommends for the ambitious and goal-driven woman. Women face more barriers and obstacles when trying to achieve professional goals. They also have more personal responsibilities in their personal lives that could be barriers to optimum performance. Therefore, being resilient enough to navigate through these circumstances is a must.
Is resilience and grit the missing ingredients in your quest for success?
Consider these techniques to increase your resilience and grit:
What could you do with your life if you were the most resilient and gritty person you knew? You’d be unstoppable!
Build resilience and grit into your life and enjoy greater success!
CEO's Need to Add Gender Equity in the Workplace to Their Commitment to End Inequality By: Jackie Robinson
The nation, the country, the world is in an uproar. An outcry like one that has not been heard since the Civil Rights movement is piercing through the ears of those who have chosen to not hear the voices of those who screamed and cried for justice and equal and fair treatment. Finally, someone other than those who are crying out are listening.
What's Really Going On?
So here we are. A man by the name of George Floyd, Jr., came along, on what seemed to be a divine assignment, to ring the alarm, again. With barely any air in his lungs, while pleading for his life, he was still able to ring the alarm. He died ringing the alarm so loudly that people responded across the world. As a result, there have been protests and demands for justice and equality. Subsequently, CEOs of Fortune 500 companies have spoken out publicly about the need for racial equality and justice and have committed to do their part in developing a solution. In fact, a Business Roundtable Committee has been created that is represented by CEOs of those Fortune 500 companies. It is exciting to see the world showing compassion for a group of people, real humans, who have been mistreated for hundreds of years. My hope is that all of the compassion does not fade away once the protests stop and that the universal fight against racism will continue with people of all races speaking up, standing up, and fighting for the cause.
Who's At The Table?
Now…..regarding this CEO Roundtable Committee. Currently, there are only 4 male CEOs of Fortune 500 companies who are black, and not one black female. Not one. So, that means the representation of the very people that the committee was created to find solutions for is severely deficient. There is a double deficiency; less than one percent of black people in this elite group, and no women at all in that miniscule number. This, in and of itself, is a racial equality issue. Major corporations and Fortune 500s need to be sure they are speaking out and creating solutions for change concerning racial equality within their workforces just as they are speaking out on what needs to be happening in this regard on the outside and in the community. What they are doing now is respectable but it would be honorable and commendable if they would take an introspective look at their internal operations and makeup of their leadership teams and demonstrate, with action, their commitment to equality by bringing more women to the table, and adding more black men.
What About Women?
But let’s talk about women, who are not represented at all. In 2019 alone, there were several reports released that indicate that companies with female leaders perform better. Those companies are also reported to have more employee engagement. That is likely because women are better at building and sustaining relationships than men. Having a C-suite that includes more women has been connected to having higher profits. Further, results from a research study conducted by The Female Quotient, Berlin Cameron, and the Harris Poll conclude that 50% of Americans want to work for a female leader, mainly because they believe the work culture will be better. Companies that are inclusive and practice gender diversity in all aspects of their company, including in leadership, are likely to outperform those who don’t.
In addition, it has been reported over and over again, by various research companies, that women make a positive difference in business outcomes. So why is it that companies that are led by men are not jumping at the opportunity to set themselves up for greater success by bringing women in to decision-making and executive positions? Why is it that women still receive only a fraction of investment funds that are awarded each year when they own 4 out of 10 businesses in the United States, with African American women owning 64% of those? One reason is probably because there are not enough women in the decision-making seat when it comes to funding business ventures.
What Will Create More Impact?
So essentially, if the Business Roundtable Committee of big shot CEOs really wants to make an impactful difference, they would not only spend money to create training programs for other companies, organizations, and programs to combat systemic racism and inequality, they will take the first step by starting within their own organizations. They would level the playing field through racial and gender equity acts, and not just write an initiative to include in their annual report. Anyone can create an initiative. What really matters is the action that supports the initiative. There needs to be some action regarding gender equity.
Women deserve equal opportunities in the workplace and in business. Let’s see how many companies will add this to their agenda.
Injustice of any kind is a tragedy and I hope that George, Floyd, Jr. did not die in vain and that the legacy of his death will be evident in communities and within businesses and organizations.
Jackie Robinson is Founder of SheBoss Unlimited, a women's empowerment and leadership development organization, and is also an advocate for gender equity and diversity and inclusion.
One of the best ways to make positive changes to your life is to take more risks. Life is more exciting and rewarding when you’re willing to put yourself out there and take a few chances. Plus, successful people take more risks than unsuccessful people.
With a little practice, you’ll find that taking a chance or two adds immeasurably to your life.
Consider these benefits of taking a chance and reap the power it gives you:
1. Taking chances enables you to move beyond your comfort zone. Nothing ever changes if you don’t do something new. It’s not easy to force yourself to do something that makes you feel uncomfortable, but it’s necessary if you want to experience growth in your life. Imagine the new adventures you can have!
2. Taking chances gives you power over yourself. Most people are risk-averse. It’s not in our genetic makeup to take chances. We’re like an antelope hiding in the tall grass, afraid to run out in the open for fear of being eaten by a lion. But there is tremendous power in taking chances.
○ When you can make yourself do things you don’t want to do, you realize that you’re conquering yourself.
○ This power extends to other areas of your life. You’ll find that you’ll do a better job of taking care of the mundane, but necessary, tasks in life. Taking action in the face of discomfort has a powerful impact on your life.
3. Taking chances gives you greater power over your life. You can take control of your life by taking steps to build the life that you desire. This gives you greater control. You can determine how you want to move forward, how you can overcome obstacles, and then do it.
○ Think of the people that never take chances. They’re much more susceptible to the randomness of life. External conditions have a greater effect. By taking a chance, you can avoid all this.
4. Taking chances reduces feelings of regret. More people regret the things they didn’t do than the things they did. Not taking chances in life leads to regret in your later years. You don’t want to be one of those people that looks back on his life and wonders, “What if?”
5. Your life is more exciting when you take chances. One of the most frequent complaints of adults is boredom. Do you live the same day over and over? The time flies by because there’s nothing to differentiate one day from the next. There are no victories or defeats, just the dullness that comes from monotony.
○ Add some spice to your life and have a reason to get up in the morning. Take a chance or two.
6. You’ll develop greater self-confidence and self-esteem. When you have control over yourself and your life, you feel pretty good about yourself. These qualities influence all the other parts of your life, too.
7. You have more opportunities. Taking chances exposes you to even greater opportunities. When you’re willing to act boldly, life seems to meet you halfway. It can be a great boost to the amount of success you experience in life.
Taking chances can be scary, but ask yourself what you have to lose. Whether it’s approaching someone attractive or sending your resume to your dream company, what do you have to lose? Most risks have little potential for real loss. The threat is inside your head.
For your best results, start slowly. Decide to take one small risk each day for a month and measure the effect it has on your life. Then you can move up to taking bigger chances as your tolerance for discomfort improves.
"You miss 100% of the shots you don't take"-Wayne Grezky
Discover the power of taking a chance. Start today! You’ll be glad you did!
Jackie Robinson is the Founder of SheBoss Unlimited, a success-strategist, empowerment speaker, and published author.
It was an opportunity of a lifetime and Beatrice Dixon took it. Target agreed to stock their shelves with her plant-based feminine hygiene products, The Honey Pot. What makes this even more of a significant triumph is that Bea Dixon is a black woman and The Honey Pot is 100% black-owned.
In February 2020, Target released a television commercial featuring Bea and The Honey Pot products. This commercial was strategically released in honor of Black History Month. In the commercial, Bea states that the reason it is important for The Honey Pot to do well is “So the next black girl that comes up with a great idea, she can have a better opportunity.”
After the commercial aired, the floodgates of hate opened. On one particular consumer review website, Trust Pilot, nasty, derogatory, racists comments were made about Bea and her products in the form of reviews. The reviewers called Bea a racist; used the “n” word; and vowed to never purchase her product, or never purchase it again…… all because she expressed that she wanted to be an inspiration to girls who looked like her, who will likely face some of the same struggles as she did when trying to bring her product to mainstream, and who have historically been discriminated against in general and in particular, the retail space and funding space. Oh, did I mention that it was a commercial that was intended to align with Black History month? That means “blackness” will be highlighted. That means the achievements of black people will be recognized and highlighted. I personally believe it’s pretty sad that we even have to have one month of the year to do this. It should be all year long, just like it is for every other race.
The people who authored those reviews are the real racists, in my opinion. It seems as though some people from other races cannot stand to see black people have a moment of cultural elevation but they do it all the time. It’s a problem when we uplift our own race. They are quick to throw the reverse-racism card out there instead of understanding that there is some pretty ugly history that has facilitated the need for black people to do things to recognize our own race because we still don’t get the proper credit, recognition and respect we deserve from mainstream. In a perfect world, there would be no need for us to create platforms specifically to address our needs because it would automatically be done by the masses, just like with every other race. If those reviewers were honest with themselves and would strip themselves of the denial of the injustices minorities face, they would have never took offense to her message and would have understood exactly where she was coming from.
Just because Bea is excited about being an inspiration to girls of her own race does not mean she is a racist. It does not mean that she does not wish girls of other races the best. It does not mean she is praying for the downfall of the startups of other fabulous women who are not black. Those people who left those reviews are the kind of people that look for excuses to say “see, black people are racist too”. This accusation of racism against Bea can NEVER be seriously compared to the real and true racism that black people have and still experience. I’m sure some of those who were already using the product would have stopped purchasing it whether she made that statement or not once they found out the company was black-owned. That’s my opinion.
But…….. what was meant to do Beatrice Dixon and her company harm worked out for her good….. and I love it! The company was already doing well before this commercial was aired according to statistics that were reported, however, it outperformed previous sales numbers by 50% once black women caught wind of the foolishness that was happening on the Trust Pilot website and on Target’s social media platforms.
Almost instantaneously, black women rose to the occasion to have our sister’s back and supported her by buying her products. Target responded to the backlash with this statement given by one of it’s spokespersons:
“We’re proud to work with Bea Dixon and The Honey Pot team to highlight Bea’s journey to build her brand and bring her products to Target. We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story.” I have respect for Target for not folding under pressure due to the threats of those hateful people.
This is what the response to this situation proved to me:
Women are powerful…..period, when we leverage our strengths the right way. In this case, our power was in our wallets and bank accounts. We can make significant changes to important issues if we stood together and united the way we did for Bea and The Honey Pot brand.
African American women respond in strong numbers to things that directly influence them. Although only roughly 14% of the total female population, African American women are very influential with cultural trends and spend more on health and beauty products. We are a consumer market with a combined buying power in the trillions, according to data reported by Nielsen.
This situation has also proved to me that African American women can be the key to growing very successful small businesses, if the same energy that was used to come to the defense of The Honey Pot brand is used on a regular basis. If we used our power, our money, and resources to support women owned businesses every day, without a crisis playing out, do you know what kind of impact that would make? Our money is just as powerful as our vote!
What if we used that same determination to ensure that businesses of women we actually know are successful the same way we did for The Honey Pot, a black-owned business, whom we have no personal relationship with the owner? What if we did that for quality, reputable female-owned businesses who have not yet made it to the shelves of a major retailer, but instead operates their businesses online and trying to grow their businesses?
I learned that when black women get fired up about something, we will pay whatever the cost to prove a point. The Honey Pot’s price point is higher than some of their feminine hygiene brand competitors, but we came together and paid that price. We are willing to pay higher prices for what we believe in. Do you believe that all black women (and women in general) deserve to have successful businesses, whether their brand is stocked in a major retailer’s store or not? If so, how often do you patronize their businesses? If not, why?
I also learned that we have the ability to help female-owned businesses flourish, but we have not done such a great job. If we had been, there would be more women-owned small businesses who would not have to close their doors within 5 years of opening them. There would be more black, female-owned businesses that are profitable, not just breaking even. When we showed up at Target stores all over the country and emptied their shelves of The Honey Pot products and when we made so many online purchases that some of the products will be out of stock for at least 2 weeks, according to the company’s Facebook page, it was proven that we have the economic power to build strong black-woman owned businesses, and women-owned businesses in general.
We made a reactive stand to this unwarranted backlash but it would be more significant if we were intentional and proactive about purchasing products and services from black women-owned businesses.
What this incident with The Honey Pot proved to me is that we can break barriers, we can move mountains, and we can really be our sister’s keeper, if only we were committed to the advancement and growth of women-owned businesses and that we provide continuous support for these business, not just when something pisses us off, but all the time.
My hope is that many other women have observed what I have, see the impact we made, and will make it their business to keep the momentum going by spending their money with other women.
I already believed all of this was possible, but the outpouring of support proved it.
Ladies, we have the power!
Jackie Robinson is the founder of SheBoss Unlimited and is an advocate for the advancement of women in career and business.
Having a side hustle has become more of a necessity, not exclusively for the self-proclaimed entrepreneurs any longer. In 2019, 43% of full-time employees reported having a side job in order to make ends meet, reported by Bankrate.
Launching an entrepreneurial endeavor can be rewarding and invigorating, yet they require an intense amount of time and energy. Often, entrepreneurs don’t see the results they desire and end up losing confidence and letting things slip by.
“Your life is supposed to be fun, and doing something on your terms, like a side hustle, is meant to be enjoyable,” says Susie Moore, author of What If It Does Work Out? How a Side Hustle Can Change Your Life.
Moore is steering us in the right direction, but that’s not always the case as more than 30% of entrepreneurs are reporting symptoms of depression, anxiety which are consequences of burnout. Whether you’re launching a side hustle or have already started, burnout is a risk for you and it could be detrimental to your side hustle success.
Before you burst into flames, take the time to read the 3 steps to turning your burnout into a breakthrough!
Take the time to reflect on what’s happened in your life and business over the last quarter to give yourself a solid view of what’s been going on. If you haven’t done a reflection session in over a year, then I’d suggest going back a year to get a more complete view of your life and business.
When it comes to reflection, asking the right questions is key to getting quality answers. Questions that you may want to include in your reflection session are:
What impacted my business the most over the past quarter/ year?
Once you’ve answered the question, design the vision for what’s next. Take the time to imagine what your life will look like by the time you complete your next reflection. Be as detailed and specific as possible and take the time to envision what’s going on.
This will be the beginning pieces of the plan you’ll craft.
The plan of execution is the most essential portion of your project.
When you craft a plan, you can see what is coming up, how it will affect you and prepare for avoiding and handling it. You discovered what was working and what was not during the reflection session. This is where you’ll take that information and craft it into a strategy for getting back on track.
As part of your plan, you should be including metrics to track and milestones to hit and celebrate.
Track metrics that align with your goals. If your goal is to generate more revenue, track your conversion rates, click rate, and page visitors. Don’t spend time tracking the followers on your social media if your focus is not there.
Milestones are achievement markers as you complete your goals. To create a milestone, choose what will trigger the milestone and the reward. Having a milestone will encourage you to push forward in your goal to reach it, and when you receive your reward you’ll be even more excited to continue forward.
To break it down:
Goal: Generate $5K in a month with a side hustle, without losing any footing at current job and maintaining a social life.
Reward: purchase those tickets to the women’s conference you want to attend.
Milestone 1 triggers: $2K collected, didn’t miss a day of work, scheduled dinner with a friend.
Milestone 2 triggers: $4K collected, didn’t miss a day of work, scheduled dinner with a friend
Goal Complete: Generated $5K in a 30-day span with a side hustle, maintained status at current job and social status
The last step of the plan, now that you’ve created your tasks is to schedule time in your calendar to complete the tasks.
Schedule the time to work on your business or it won’t get done. Adopt a habit of putting any event, meeting, or other requests into your calendar or checking your calendar before responding yes. A great way to start managing your time is with time blocking. When you time block, you take a task or group of the same task and designate a block of time to complete them.
Grab this free workbook for mapping your priorities and managing your calendar effectively.
Don’t let your time management be the reason that your plan falls behind. Use the worksheet to get clarity on what’s important, what’s urgent and what you can leave behind.
Now that your plan is built, put it in action. The next step is to take action on what happens once you realign.
Every plan needs adjusting, with no exceptions. Flexibility in your business will allow you to make any changes necessary as they come up.
Questions to ask yourself when adjusting:
What is working?
What is not working?
Where and how can I improve what I’m currently doing?
What do I need to move forward? You may need resources, team members, or even a break.
Be as specific as you can when answering these questions, and record the answers for future reference. You may find this information useful for setting your goals for the next time-span.
Take all of the ideas, notes, and information that you’ve gathered and craft your next. Create another plan using step 2 and keep pushing forward.
Make time to work on your business too, it needs some TLC, just like you. These steps will help you to regroup if you start falling off track or if you’ve already done so.
Vanessa Zamy is a best-selling author and high-performance coach for entrepreneurs overwhelmed with building profitable side hustles while working 9-to-5. If you’re curious about how to optimize your time, you can check out her book, FINISH: The Solopreneur’s Guide to Getting Stuff Done, here.
Photo Credit: energepic.com
Our hormones and mindset have a strong influence on our level of confidence and impacts how we manage stress. It has been reported, based on research, that strong and effective leaders have lower cortisol levels and higher testosterone levels (yes, women carry the testosterone hormone too). But… did you know that your body language affects both of these hormones?
Research conducted by body language experts shows that striking a “power pose” can alter these hormones to a degree that increases your level of confidence and curbs your reaction to stressful situations. Remember when your mother used to remind you to sit up straight? I think they knew this all along, even though they didn’t know what to call it.
My favorite super hero as a kid was Wonder Woman. I loved everything about her; her outfit, her pretty eyes, and beautiful hair. Most importantly, I liked how she was a woman and she was just as powerful as the Bionic Man and the Incredible Hulk. She made me feel like I could be powerful too. I even have a collector’s doll of her, still in the box.
One of the most recognized “power poses” is the Wonder Woman pose. It’s demonstrated with feet spread apart, head held high, chest out, and hands on both hips with elbows extended. There is something about that pose that makes people feel strong, confident and powerful. Even if you don’t really feel that way, if someone catches a glimpse of you posed in that manner, they are likely to perceive you as a confident person.
Some may argue that something as simple as a pose couldn’t possibly be as effective as it’s claimed to be. Mindset most definitely plays a part in how you judge anything. If you strongly disagree with something, with or without reason, you are sure to prove yourself right (self-fulfilling prophecy).
I’m a strong believer in the power of thoughts and mentality (mindset). If striking a power pose mentally takes you to a place of confidence, go for it! If posing in a position of power helps you to release stress, do it! Make power posing a part of your routine on a daily basis, before important meetings, before a keynote address or presentation, or whenever you need to channel your energy and turn your confidence dial up. Whether it is a sitting or standing pose, if you think of that pose as your confidence booster, then that’s what it will do for you. The same way athletes use personal rituals before games to boost their confidence and get them charged up, you can use a power pose the same way. It’s a matter of the mind and your personal expectations and beliefs. We can train our minds to believe what we want it to believe.
As for me, I’m going to channel my favorite superhero, Wonder Women, and show up with confidence when it really counts.
Go ahead girl! Strike a pose and be confident in YOU!
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When most of us hear the word leadership, we usually think of political officials, CEOs, military commanders, or even athletes. While it's true that you need good leadership skills to excel at these occupations, leadership is a valuable skill that everyone from any professional background or industry can use for their benefit and the benefit of others.
Effective leadership doesn't come naturally for most of us. Luckily, there are several methods that you can use to build and refine your leadership skills.
Try these techniques to boost your leadership skills:
Taking the time to develop your leadership skills can radically increase the amount of success that you experience in all areas of your life. These tips can help you to hone your leadership skills so that you can achieve your goals and enjoy a more satisfying life.
Jackie Robinson is Founder of SheBoss Unlimited, a success-strategist, women's equality advocate, empowerment speaker, and author.
Become an Expert in Your Field: Strategically Branding Yourself as a Subject Matter Expert By: Jackie Robinson
If you want to stand out from the competition at work or in your business industry, then you need to be seen as an expert in your field. Having a degree in a certain discipline or work for years in the same industry does not automatically deem you as an expert, however, they are extremely beneficial. You have to strategically brand yourself as such. No one will do this for you. You have to take deliberate steps and actions to build your reputation as an expert. Just telling people that you’re an expert is not enough. You need to demonstrate it.
Here are a few simple strategies to help you develop yourself as a subject matter expert.
First and foremost, make sure that you’re educated on what you’re doing. If you’re working in the marketing department of a company and you want to be seen as the go-to person on anything related to marketing, then you need to know what you’re talking about. Below are a few things you can do to educate and re-educate yourself, and position yourself as an expert in your field.
Demonstrate Your Knowledge
People look to experts for the how-to, the tips, the processes, the templates. Motivational quotes are inspiring and very helpful but giving them alone does not show you as an expert.
By sharing your knowledge you’ll also build your confidence. Tell me one person that was ever seen as an expert that didn’t believe in themselves and what they were doing. Can you name one? Not likely! With knowledge comes confidence.
It’s one thing to talk about what you know, but it’s something else entirely to actually demonstrate it.
Be a Great Communicator
People have to understand what you can do and why you’re the best one to do it. This means that you have to understand and foresee the questions others may have about your area of business. You also need to be prepared to solve problems and offers solutions based on your expertise. Experts often communicate like consultants. You have to not only know the right answers or information to give, you have to know the right questions to ask.
Always Act With Integrity
Don’t take credit for things you haven’t done. Name your sources if the information is not yours. Identify the source you got the statistics from or cite the passage or author you might take some information from. This does not make you less than an expert. Experts often quote other experts. Remember, we had to do this in high school and college English classes. It’s relevant in business too.
There will always be things an expert is not so good at or answers they may not know. No one knows everything, not even a person who is considered an expert. Don’t try to be an expert in areas you are not, yet.
By following these simple steps you’ll become the person with the answers. People will see you as the expert you are. You will be the source that others call on when it relates to your area of expertise. What a great way to boost your career or grow your business!!
I have always believed that what’s closest to you has the most profound impact on you. I still believe that to a certain degree when it comes to certain things. But, while on vacation in Cancun this year, I realized different.
First let me say, that was the best vacation I have experienced so far. An all-inclusive resort, days on the beach, time in the pool, special activities, and a birthday celebration with 15 other people was time very well spent.
While on that vacation, I experienced something that never ran across my mind. Being the business woman that I am, I promote, advertise, and market my business whenever possible, as long as it aligns with my brand. I wear my own products, like t-shirts, hats, and fragrances. I use my own accessories, coffee mugs, tote bags, mouse pads, portfolios, etc. Of course, I took some of my gear on vacation with me so one of the days while on vacation, I was wearing one of my SheBoss-branded t-shirts and sun visors.
As I left our room and went to grab something to snack on at SPOON, one of my favorite spots at the resort, I was walking and a young lady stopped and said “Hey, I’ve seen that on Instagram”, as she pointed at my t-shirt. That was totally unexpected. Talk about brand recognition! I was in Cancun, Mexico and another guest of the resort recognized my brand! Although brand recognition does not always equate to a purchase, it lends to brand development, which is just as important. That made me feel really good and I couldn’t wait to get back to my room to share the experience with my husband and post about it on Facebook.
I reflected on it for a little while and came to these conclusions, as it relates to entrepreneurship:
My final reflection is…….
You are the most effective representation of your brand so wear it, speak it, live it, promote it and be it! Do this as often as possible, even if it appears to annoy those who are not entrepreneurs and have no idea how hard you have to push your brand in order for it to be successful. Go hard with no regrets! Promote your brand, even while on vacation, you never know who might recognize it! Entrepreneurs are always “ON”!
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