I have always believed that what’s closest to you has the most profound impact on you. I still believe that to a certain degree when it comes to certain things. But, while on vacation in Cancun this year, I realized different.
First let me say, that was the best vacation I have experienced so far. An all-inclusive resort, days on the beach, time in the pool, special activities, and a birthday celebration with 15 other people was time very well spent.
While on that vacation, I experienced something that never ran across my mind. Being the business woman that I am, I promote, advertise, and market my business whenever possible, as long as it aligns with my brand. I wear my own products, like t-shirts, hats, and fragrances. I use my own accessories, coffee mugs, tote bags, mouse pads, portfolios, etc. Of course, I took some of my gear on vacation with me so one of the days while on vacation, I was wearing one of my SheBoss-branded t-shirts and sun visors.
As I left our room and went to grab something to snack on at SPOON, one of my favorite spots at the resort, I was walking and a young lady stopped and said “Hey, I’ve seen that on Instagram”, as she pointed at my t-shirt. That was totally unexpected. Talk about brand recognition! I was in Cancun, Mexico and another guest of the resort recognized my brand! Although brand recognition does not always equate to a purchase, it lends to brand development, which is just as important. That made me feel really good and I couldn’t wait to get back to my room to share the experience with my husband and post about it on Facebook.
I reflected on it for a little while and came to these conclusions, as it relates to entrepreneurship:
My final reflection is…….
You are the most effective representation of your brand so wear it, speak it, live it, promote it and be it! Do this as often as possible, even if it appears to annoy those who are not entrepreneurs and have no idea how hard you have to push your brand in order for it to be successful. Go hard with no regrets! Promote your brand, even while on vacation, you never know who might recognize it! Entrepreneurs are always “ON”!
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