When you hear about or think about branding, most people think it’s for businesses only. The reality is, YOU, as an individual, are a brand. In fact, everything about you represents your brand. That could be a good thing or a bad thing. In essence, your personal brand is your reputation. Its what people think about when they see a picture of your or hear your name. Its what people associate you with. Its what people remember about you. It’s the story of who you are and what you represent. Know this, how well does your brand represent you?
WHY IS PERSONAL BRANDING IMPORTANT?
It just is! The way life is set up in our current time, everyone needs to realize that they are a brand and they need to develop it to get the most out of life, and to reach goals. The more successful you want to be the more important your persona brand is.
For example, recruiters, employers, colleges, boards, event planners, groups, associations are all going to research you and your brand when considering any kind of dealings with you. This has become the new norm and no one can get away from it. I personally Google people that I am interested in collaborating with or trying to connect with. It’s pretty much a habit now. If you are considering or will consider any of these, you need to develop your personal brand:
WHAT YOU CAN DO TO DEVELOP YOUR PERSONAL BRAND
Developing a personal brand is a process and it will require you to commit some time to start it and maintain it but it is well worth it, IF, you are serious about advancing and growing in your career and meeting personal and professional goals. If you really want to level up and show yourself as a true SheBoss, start your personal branding process by doing or considering these things:
If you want to step out of the box and create a personal brand for yourself and don’t want to do it without guidance, schedule a FREE exploratory call with me to determine exactly what you might want assistance with and how I might be able to assist you. Log on to www.shebossunlimited.com to schedule your appointment.
Jackie Robinson is the Founder & Chief Empowerment Officer of SheBoss Unlimited, LLC. She is a success-strategist and certified professional development coach with an emphasis on diversity. Jackie has over 20 years of experience working as an advisor, training facilitator, and learning & development professional. She is also a published author and working on the release of her 2nd book, SheBoss Unleashed: Show Up as a Woman and Lead Like a Boss.
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