You will hear about the importance of mindset on a regular basis. Mindset is extremely important when it comes to being successful at whatever it is you are trying to do. However, mindset is not enough. You have to have the right skill set to be able to successfully do the things you have your mind set on.

Mindset and skill set go hand in hand. So many people aspire to be entrepreneurs and I think that is great! But not everyone has the skills needed to function as an entrepreneur.

Check out this entrepreneur skill set list. This represents only a few of the skills that successful entrepreneurs possess. If you don't have all of them right now, it's ok.  All of these skills can be developed.
 

• Time management skills. I use my time wisely and avoid wasting time on unproductive tasks. I know what matters to my business.
• Delegation skills. I know whom I can trust to complete a task. I am able to relinquish control of certain action items so I can concentrate on the things that will scale my business and increase revenue.
• Sales skills. I know what my customers and potential customers want and need. I know my products and services and can explain their benefits to my customers and how they will solve their problem (s).
• Communication skills. I can present my ideas and vision clearly. I communicate well with my customers and clients which includes effective listening.
• Decision-making skills. I can evaluate a situation and its implications, explore all options, and make the best decision as it relates to the livelihood of my business.
• I can maintain my attention on what needs my attention. I am able to deal with the distractions in my environment.
•  I have the energy and  endurance necessary to be successful. I can persevere physically and emotionally.
• The ability to troubleshoot and overcome obstacles. I know how to figure out what’s wrong and how to fix it. I have the ability to stay calm under pressure and to find solutions.
• The ability to forecast. I can identify future trends  of my industry and the potential opportunities and obstacles for my business.
•  Daily improvement. I review each day, so I can be even more effective tomorrow. I avoid repeating my mistakes and expect the same from my employees. We’re all getting better each day.   My new employees fit my company vision and culture. I hire reliable people that can get along with others.  
• Financial management. I watch my money closely. I use company funds to grow my company. I avoid spending money I don’t need to spend. I am aware of my expenses.
•  I reach out to others in my field. I stay aware of the latest developments. 
•  I know that there will be challenges as I grow my business. My level of determination will help me get through and stay the course.  I will not give up on my business.
•  I stand by the mission of my business and will defend it to the best of my ability, even in the face of scrutiny.  I stand for what I believe in.
• Presence. I possess the attitude, personality, and charisma of a successful businesswoman.  I show up and represent myself as a credible, knowledgeable and confident expert of my business industry.

If you believe you need assistance with sharpening your skills in either of these areas or other professional or career development areas schedule a FREE exploratory call with Jackie Robinson, "The Success-Ability Coach" at www.shebossunlimited.com.

​When you hear about or think about branding, most people think it’s for businesses only.  The reality is, YOU, as an individual, are a brand. In fact, everything about you represents your brand.  That could be a good thing or a bad thing.  In essence, your personal brand is your reputation.  Its what people think about when they see a picture of your or hear your name.  Its what people associate you with.  Its what people remember about you. It’s the story of who you are and what you represent.  Know this, how well does your brand represent you?

WHY IS PERSONAL BRANDING IMPORTANT?
It just is! The way life is set up in our current time, everyone needs to realize that they are a brand and they need to develop it to get the most out of life, and to reach goals.  The more successful you want to be the more important your persona brand is.
For example, recruiters, employers, colleges, boards, event planners, groups, associations are all going to research you and your brand when considering any kind of dealings with you.  This has become the new norm and no one can get away from it. I personally Google people that I am interested in collaborating with or trying to connect with.  It’s pretty much a habit now.  If you are considering or will consider any of these, you need to develop your personal brand:​

• Promotion
• New job with new company
• Speaking engagements
• Collaborating on projects
• Building a stronger sphere of influence
• Securing a mentor or sponsor
• Connecting with people who have similar interests as you (networking)
• Joining an association related to your industry, expertise or interests

WHAT YOU CAN DO TO DEVELOP YOUR PERSONAL BRAND
Developing a personal brand is a process and it will require you to commit some time to start it and maintain it but it is well worth it, IF, you are serious about advancing and growing in your career and meeting personal and professional goals. If you really want to level up and show yourself as a true SheBoss, start your personal branding process by doing or considering these things:

• What are you good at and known for? Develop your brand around a strength of yours (i.e. closing deals, resolving conflict, meticulous work, a particular color, your sense of style, bubbly personality, etc.)
• Be consistent in person and across all social media platforms. Your personal brand and professional brand WILL intertwine, even when you don’t want it to.  Be sure that you are representing yourself on these platforms that is consistent with the way you want others to view you. 
• Build credibility. If you are building your brand around one of your strongest skill sets or your expertise, then people need to see you performing in that area by the content you post on social media, and the way you carry out that function in your daily job or career.
• Create a balance between your personal and professional.  A brand is powerful. Again, it will intersect with all areas of your life.  It’s ok to post a couple of personal things on your business page if you can tie it to your business, message or expertise in some way.  People still want to connect with the human side of your brand. You should also let your personal connections on your personal social media profiles know what’s going on with you in your professional life, like attending a high-profile conference, getting a promotion, or studying for a certification.
• Develop your voice.  Have a key message or a story that is tied to your brand.  For me, my voice is always speaking women’s empowerment in the realm of career and business.  I talk about it with people in person, and through my social media platforms.  This is what people know me for.  Think about what your voice will speak.  Is it diversity & inclusion in the workplace? Or, it could be leadership-focused, training-focused.  Whatever it is that you are passionate about as related to your career, speak it often.
• Create a personal blog website and take advantage of guest writer opportunities. By blogging, you will define and emphasize your interests or expertise.  This blog should be centered around your key brand factor, your story, your interests, and your voice.  The blog becomes a part of your voice and reinforces the rest of what your brand image is made up of.
• Create your own unique style- Wear a signature color, statement pieces of jewelry, fun and interesting socks, rock a jazzy hairstyle, or strut in eye-catching shoes. Your colleagues will always know you for wearing purple, they notice that you always have a nice necklace on with every outfit, and everyone is waiting for you to walk in every day because they know your shoe game is ferocious.

This is a not an all-inclusive list of personal brand-building strategies but they are good tips for getting started with the process. 

If you want to step out of the box and create a personal brand for yourself and don’t want to do it without guidance, schedule a FREE exploratory call with me to determine exactly what you might want assistance with and how I might be able to assist you. Log on to www.shebossunlimited.com to schedule your appointment.

Jackie Robinson is the Founder & Chief Empowerment Officer of SheBoss Unlimited, LLC. She is a success-strategist and certified professional development coach with an emphasis on diversity. Jackie has over 20 years of experience working as an advisor, training facilitator, and learning & development professional. She is also a published author and working on the release of her 2nd book, SheBoss Unleashed: Show Up as a Woman and Lead Like a Boss.

Follow Jackie on her social media platforms:
 
  https://facebook.com/SheBossUnlimited
  

  https://instagram.com/she_boss_ultd
 
 
  https://twitter.com/SheBossU

​Yes, it is true, we wear many hats.  We are believers, wives, mothers, sisters, daughters, friends, co-workers, teachers, doctors, lawyers, judges, authors, speakers, coaches, fashion designers, mentors, etc.  The list is limitless.  But, do you know who you really are? When someone says, “Tell me, who is ___________________?” (fill in the space with your full name).  Do you respond with, “Wow! That's a loaded question!”, then proceed listing the many roles you play?  How many different hats do you include?  Many times, it’s your unconscious narrative. You easily identify yourself with the roles you play or the different hats you wear, but you never stand up and say who you really are.  Will the real YOU, please stand up? 
You are W.O.M.A.N.!! 
Warrior!  Wearing the whole armour of God, you are equipped with everything you need.  You are stronger than you believe.  You have greater powers than you know! You are a warrior.
Overcomer! No matter what life throws at you. No matter the level of difficulty, you stand firm and conquer it!  You are an overcomer.
Masterpiece! God spoke EVERYTHING into existence, but you…He created! You are the crown to man's head.  You are a magnificent masterpiece created in His image!  You are a masterpiece.
Anointed!  You are appointed & positioned to be man's helpmate. Your love, support, wisdom & knowledge puts everything in alignment.  Everything connected to you, everything you touch…prospers! You are anointed.
Nubian! You are a royal priesthood. You are a giver of life.  You build nations.  You are highly intelligent and when man looks upon you, he's stricken with your beauty.  You girl,  rocks & rules!  You are a Nubian queen!
Yes, you play many roles!  Yes, you wear many hats, but recognize who you really are…You are a Proverb 31 W.O.M.A.N.!!
So, I ask you today… Will the Real YOU, please stand up!?
 
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