Become an Expert in Your Field: Strategically Branding Yourself as a Subject Matter Expert By: Jackie Robinson
If you want to stand out from the competition at work or in your business industry, then you need to be seen as an expert in your field. Having a degree in a certain discipline or work for years in the same industry does not automatically deem you as an expert, however, they are extremely beneficial. You have to strategically brand yourself as such. No one will do this for you. You have to take deliberate steps and actions to build your reputation as an expert. Just telling people that you’re an expert is not enough. You need to demonstrate it.
Here are a few simple strategies to help you develop yourself as a subject matter expert.
First and foremost, make sure that you’re educated on what you’re doing. If you’re working in the marketing department of a company and you want to be seen as the go-to person on anything related to marketing, then you need to know what you’re talking about. Below are a few things you can do to educate and re-educate yourself, and position yourself as an expert in your field.
Demonstrate Your Knowledge
People look to experts for the how-to, the tips, the processes, the templates. Motivational quotes are inspiring and very helpful but giving them alone does not show you as an expert.
By sharing your knowledge you’ll also build your confidence. Tell me one person that was ever seen as an expert that didn’t believe in themselves and what they were doing. Can you name one? Not likely! With knowledge comes confidence.
It’s one thing to talk about what you know, but it’s something else entirely to actually demonstrate it.
Be a Great Communicator
People have to understand what you can do and why you’re the best one to do it. This means that you have to understand and foresee the questions others may have about your area of business. You also need to be prepared to solve problems and offers solutions based on your expertise. Experts often communicate like consultants. You have to not only know the right answers or information to give, you have to know the right questions to ask.
Always Act With Integrity
Don’t take credit for things you haven’t done. Name your sources if the information is not yours. Identify the source you got the statistics from or cite the passage or author you might take some information from. This does not make you less than an expert. Experts often quote other experts. Remember, we had to do this in high school and college English classes. It’s relevant in business too.
There will always be things an expert is not so good at or answers they may not know. No one knows everything, not even a person who is considered an expert. Don’t try to be an expert in areas you are not, yet.
By following these simple steps you’ll become the person with the answers. People will see you as the expert you are. You will be the source that others call on when it relates to your area of expertise. What a great way to boost your career or grow your business!!
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